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Kenani-B

What if you could create marketing material that was both effective and unique to your brand?
 What if you didn’t have to spend a fortune on that fancy new light that everyone seems to have?
 What if you could create a client following that not only loved your work but invested in your art?
 What if you could create images and products that fed your passion?
 What if you have had the ability accomplish this all along?
 Kenani Brandon will walk you through the method to her creative madness and challenge you to let go of your excuses and roadblocks and ask yourself “what if”?

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SIO-LP-JohnPyle

John-Pyle

Posting galleries of senior portraits on facebook and tagging everyone isn't "social media". Effectively utilizing several forms of social media platforms to build your brand, attract customers, and celebrate the success of your clients are ways to grow and attract new customers to your senior photography business. Getting a feel for each platform and how to best utilize them will help reduce the chaos of marketing to seniors and their parents online.

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SIO-LP-JoeyJones

Joey-Jones

If you can't find balance in your personal and business life, you have to create it. Listen as Joey Jones explains how he completely recreated his business and rebranded his studio to create balance, profitability, and the life he wanted.

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Joy-Vertz

If your goal is to raise your average order or be more consistent with sales, this program is a must have! Joy will walk you through a sales process from start to finish including what to say to make your seniors drool over your products and their parents sign the check! Get your pencil ready to take lots of notes in this info packed session.

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Kia-Bondurant

Senior season is coming up, and I’m sure you are already planning for it. The trickiest part is knowing what new looks you need to be fresh, and at the same time, what you need to keep from past years that seniors will still love. Kia will share with you some of her favorite trends that are new for 2013 and how to apply them to your portrait business for new backgrounds, poses, marketing and overall inspiration. High school senior buying trends have changed tremendously with the advances in technology and social media. Kia will also share about how seniors are buying and help you apply those buying trends to your senior portrait business.

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Jen-Basford

The senior portrait market is a highly competitive one, and the importance of a strong brand in your senior business has never been more important. Your goal is not to get your target market to see you as the best choice over the competition, but rather to see you as the only choice for their business. A branded marketing campaign is a critical foundation to making the right impression at the right time and the right place, and will create loyal clients for years to come. In this program, Jen will explain how to create a solid branded senior marketing campaign and how to market that effectively to your target client.

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SIO-LP-JaelThorpe

Jael-Thorpe

Are you frustrated with the mediocre success of your model program? Trying to stand out in a saturated industry? Dominate your competition, boost your bottom line, and make your brand top of mind by diversifying with boutique retail, and then building a fashion-oriented Senior Street Team around it to spread the word. In this program, Jael will tell you: Why you should consider adding retail to your studio and how it will impact your senior photography business with an unparalleled client experience, a whole new value proposition for parents, and easy session-day add-on sales. How to design a killer street team, get [the right] kids signed up, and avoid the hassles of no-shows later in the season. How to make your street team feel like VIPs and get them talking all season long about YOUR studio.

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Every photographer is a purveyor of light. We all start with natural light but what happens when your work looks like everyone else's? How can you take your work to the next level with some of the equipment you already have? Simple. Manipulate the light, add to it and make it yours. In this program we will tell you how to work with what you have to create something new and amazing that will set you apart.

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In this program Cherie will share with you the path she took to give her clients an incredible senior experience despite owning a home studio. She will also share how she overcame her own insecurities with photographing out of her home, how she built her brand, and capitalized on the many opportunities that it has given her to utilize all areas of her studio, as well as build a unique relationship with her senior clients. Listen as Cherie shares her heart about the importance of instilling a sense of confidence in her senior clients by becoming their biggest cheerleader, as well as guiding you through the necessary steps of offering hair and makeup as a vital part of creating incredible images and what she is looking for when she creates those looks. And the best part of all this? Cherie is a One Woman Show.

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SIO-LP-JeffRichardson

Jeff-Richardson

What if you could create marketing material that was both effective and unique to your brand?
 What if you didn’t have to spend a fortune on that fancy new light that everyone seems to have?
 What if you could create a client following that not only loved your work but invested in your art?
 What if you could create images and products that fed your passion?
 What if you have had the ability accomplish this all along?
 Kenani Brandon will walk you through the method to her creative madness and challenge you to let go of your excuses and roadblocks and ask yourself “what if”?

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Nancy-Nardi

Keeping up with the fast-changing pace of web technology is overwhelming for many photographers, however it's vital if you want to reach high school seniors. To connect with seniors online your website needs to be a personal, social and informative experience. In this program Nancy will show you the CODE for using your website to sell the experience and book more seniors. Content & Connection, Optimize, Design, Experiences & Events. Nancy will outline the key strategies you need to know, in easy-to-understand non-techy language. You'll walk away with simple strategies that you can use right away to grow your senior business with your website.

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SIO-LP-TeriFode

Teri-Fode

Small storefront studio? Home studio? No studio? Regardless of the space you call your portrait studio you can build and run a thriving and successful photography business that will meet and exceed your goals. Teri will share how she created her strong senior brand and built her successful business literally out of a small bedroom home office for the first 5 years. She will also share tips about the transition into a small storefront studio and the secret behind building a strong senior brand in your own market regardless of the size of your space.

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SIO-LP-NicholasAlexander

Nicholas-Alexander

To me the post production is just as much of the artistic process as the creation of the images. My approach to post production is simple I start with a perfect image straight out of camera, I then use tools and digital techniques influenced by traditional darkroom printing to enhance my images. This may be a simple process or a very complex process. I will show you exactly how I process my images through Lightroom and Photoshop and share many techniques to take your images to the next level. From the retouching to the use of color and layering textures without overdoing it. We will be exploring subtle effects that have a major impact!

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